Gillette India: Engineering change

Gilette, a grooming brand, launched #EngineeringChange with the release of a film featuring the true story of social entrepreneur Prashant Gade who created affordable prosthetic arms to spark positive conversations, by inspiring the next generation of men to question traditional belief systems and stir a positive change in Indian society, and increase profit.

The #EngineeringChange campaign

When you graduate as an engineer, especially as an Indian man, your career trajectory is predetermined—join a typical engineering shop floor job, get an MBA degree, climb up the corporate ladder. But what if you decided to disrupt that and create your own path, one that made a difference to society?

That is what Prashant Gade did. He opted out of a high-paying engineering job to create the world's most affordable bionic arm. Today, he is a social entrepreneur and Founder and CEO of Inali Foundation. In Gillette's view, that's the 'best a man can be' and...

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