National Federation of Agricultural Cooperative Associations: Midnight moozart

ZEN-NOH released a series of sleep-inducing podcasts that were broadcast at midnight and composed of Mozart's music with the aim of increasing milk consumption in Japan.

Problem

  • Inflation triggered by the war in Ukraine increased the price of milk in Japan. The timing of the winter season coincided with a large drop in milk consumption.
  • Many milk producers were stuck in their businesses.

    The war in Ukraine had a negative impact on the Japanese dairy industry.

Research

  1. Our focus was on the increase in the number of people suffering from sleep disorders due to remote work after COVID-19.

    Sleep disorders increased by 20% before and after COVID-19.

  2. Due to this, there was an increase in the number of long audio content played on YouTube...

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