adidas: We got this ft. David Beckham

adidas, a sportswear brand, launched a free public talk show focused on mental health inviting local influencers to join a panel with footballer, David Beckham, to inspire Singapore audiences, spark a passion for sport again and humanise the brand.

Research & Insights (The Context)

As Singapore returned to normalcy in 2022, we found that the Covid-19 pandemic had impacted the nation in ways that could outlive the virus in two areas: Mental Health and Physical Fitness. Singaporeans were less active compared to 2019 according to the National Population Health Survey (NPHS) released in 2021, and 9 in 10 reporting a decline in their mental health.

Guided by our brand mission and purpose - Through Sport, we have the power to change lives -we proactively thought of ways we could creatively support the community...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands