J&T Express Singapore: Leading the future of logistics

J&T Express, a logistics company, leveraged partnerships with Foodpanda, Carousell and TikTok to reach media and strengthen the brand's position in Singapore through a media warehouse that showed its humanitarian side.

Summary

  • The Hoffman Agency adopted an integrated marketing approach to strengthen the position of J&T Express Singapore, a logistics company specialising in ecommerce, and focusing on humanising the proposition and taking a clear position on trends helped achieve distinction in a highly competitive business segment.
  • Targeted earned media coverage, social media and digital content around order placement, shipping execution and fleet management strengthened engagement with J&T Express Singapore's stakeholders including customers, employees and partners.
  • Empowering key leaders and employees to step up to the media significantly improved public sentiment around J&T Express, which had been contending with a series of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands