Anastasiya Gutorova: Helping Ukraine from New Zealand

Alexandra PR collaborated with Ukraine-born Kiwi lawyer Anastasiya Gutorova calling for the public to add their voice to a petition about the war in Ukraine to the then New Zealand Prime Minister Jacinda Ardern and invite Kiwis across the country to donate to the people of Ukraine.

Background

"My morning used to start with coffee. Now it starts with making sure my family and friends in Ukraine are still alive."

These are the opening words of the open letter to then-Prime Minister Jacinda Ardern, which helped lead to action from the Government, and explains why this purpose-driven work deserves to be recognised at this year's awards.

No single category truly fits in with the work Anastasiya Gutorova and Alexander PR have done, since Russia's invasion of Ukraine on 24th February 2022. However, purpose-driven is the closest, most appropriate way to describe, the work and results that have...

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