Honest Eggs Co: Fitchix

Honest Eggs Co, an egg farming brand, launched the world's first step counter, FitChix, designed for a chicken to effectively communicate the benefits of regenerative farming, build greater awareness and generate interest.

Situation Analysis:

Regenerative egg farming is the most sustainable form of egg farming in Australia. Using this method, hens are moved every week to fresh pasture, ensuring an abundance of the hen's natural diet, and helping to regenerate the soil so it can store more carbon and improve pastures.

The egg industry is one of the most misleading food industries in the world. On the supermarket shelf, you'll see Free Range, Open Range, Cage Free, Nest Laid, Barn Laid, and Free Run eggs – this list goes on and on. Despite all of these wholesome sounding names, a 'Free Range'...

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