Celebrity Cruises: #AllInclusivePhotoProject

Celebrity Cruises, a cruise line, commissioned the world's greatest and most diverse photographers to create a free, open-source, diversity-focused, travel image library to redefine all-inclusive for the next generation of luxury consumers.

Description

The travel industry has shown considerable creativity in the face of colossal challenges in every way other than one - its communications. Despite seismic societal changes, travel marketing is still dominated by "picture-perfect" imagery (white / slim / straight couples / nuclear families), excluding and ignoring the diversity of all travellers. We set ourselves a challenge: could Celebrity Cruises make 'all-inclusive' genuinely all-inclusive?

Backed with research and insights, we collaborated with our global partner Good Relations in the UK and US to commission the world's greatest and most diverse photographers to create the first global, open-source, diversity-focused and 100%...

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