Mobile Premier League: A year of transformation

Mobile Premier League, an Indian gaming platform, introduced a fire-side chat series called ‘Stories of Freedom, Trust and Courage’, featuring weekly interviews with different teams to grow the business, restore the trust of players and bring regulatory clarity to the industry.

Objective

2022 was a year of reckoning for the Mobile Premier League (MPL). It was the beginning of a global tech winter as a funding crunch hit startups hard. Employee morale was impacted. The gaming industry was facing the threat of illegal offshore betting and gambling platforms. There was a lack of understanding on the differences between online gaming and illegal gambling and the government was even considering a blanket ban on the entire industry.

Gaming boom has also brought with it a rise in fraud. MPL, like other gaming platforms, was faced with the problem of player fraud. A...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands