Summary
"Firsts" can only be experienced once, or can it?
In October 2022, Japan reopened its borders, ending three years of strict pandemic restrictions. This sparked a fierce price war among online travel companies vying for the attention of eager travellers. Hotels.com and Expedia took a different route. With "Feels Like the First Time," we focussed on reigniting the love Korean travellers had for Japan and inspired them to rediscover familiar and new places with fresh perspectives. We engaged audiences through interactive IG stories polls, collaborated with influential personalities, and shared informative posts like hotel spotlights and destination guides. The...