Booking.com: Equipping the travel community for sustainable travel

Booking.com, a digital travel company, published its first-ever APAC (Asia Pacific) Travel Confidence Index to facilitate more sustainable choices for its community in a post-pandemic travel landscape.

Objectives &Challenges

When the COVID-19 pandemic ravaged the travel and tourism (T&T) industry, jobs and socioeconomic growth in the Asia Pacific (APAC) were hit exceptionally hard. Concurrently, the suspension of travel lowered the impact made by man-made activities and pollution during pandemic travel restrictions (New York Times, 2021).

As travel restrictions eased in 2022, APAC finally got its 'back to travel' moment. Booking.com - the world's leading digital travel company - seized the opportunity to reinvigorate the sustainable travel conversation and spearhead conscious actions within the industry. With technology at the heart of its product, Booking.comtook...

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