AstraZeneca: Clearing confusion – vaccine effectiveness

AstraZeneca, a pharmaceutical company, formed a review panel of infectious disease experts in Asia to ensure broad and equitable vaccine access by delivering a clear understanding of the AstraZeneca vaccine's effectiveness against severe COVID-19 outcomes.

The problem

An incorrect picture of 'mRNA' COVID-19 vaccines being more effective than 'viral vector' COVID-19 vaccines was forming across APAC.

We had to overcome a threat to vaccine trust, at a time when the need for COVID-19 protection was still high.

Vaxzevria, AstraZeneca's 'viral vector' COVID-19 vaccine, was battling perception issues, with stakeholders holding the misconception that mRNA COVID-19 vaccines were more effective in preventing the virus' most serious outcomes, hospitalisation and death.

What in part fed this misconception, were regular announcements regarding the amount of antibodies that mRNA COVID-19 vaccines could initially trigger, rather than a focus...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands