Intel: CEO China visit

Intel, a technology company, got its CEO to become the headline speaker at the Intel Sustainability Day event to improve influence in the Chinese semiconductor industry and strengthen its business development.

Background & Challenges

Pat Gelsinger, CEO of Intel, was scheduled to visit China in April this year, his first visit to the country since becoming CEO. Intel hoped to use the visit to improve its influence in the Chinese semiconductor industry and strengthen its business development. But to do so, Intel would face significant challenges in three areas: Intel's corporate reputation, Gelsinger's personal image, and the current industry environment.

Intel's corporate reputation: Rising Sino-US tensions had not been favorable to Intel. With the semiconductor industry at the heart of key disputes between the two countries, the Chinese media and...

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