P&G Whisper: The missing chapter

Whisper, a period product brand, launched The Missing Chapter movement with a film to spark a conversation on the need for a mandatory chapter on menstrual hygiene to be included in the Indian school curriculum.

Summary

About the Missing Chapter:

  • As a responsible brand, P&G's Whisper has always raised its voice and stood against taboos around periods – and that has been at the core of not just our previous campaigns like Touch The Pickle, Sit Improper, and Meri Life Mere Rules, but also in the previous iterations of the #KeepGirlsInSchool movement.
  • Whisper's #KeepGirlsInSchool movement has been working towards building awareness on girls dropping out of school when they hit puberty due to lack of knowledge and education. The movement serves as an extension of Whisper's vision and raises an important question – how long...

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