Super Fierce: Leveraging PR to smash the gender wealth retirement gap

Super Fierce, a wealthtech advice platform and social enterprise, created Australia's first ever accurate mathematical analysis and reporting of super fund performance to hit $100m in super fees savings for clients and end the gender wealth gap in retirement.

Brief description of the assignment

Super Fierce is a wealthtech advice platform and social enterprise founded by entrepreneur Trenna Probert, whose lofty goal is to end the gender wealth gap in retirement.

Its platform helps users switch to the best low cost fund for them by collating their super information, running the numbers through a proprietary superannuation calculator, comparing every open fund in the market, and generating a digital statement of advice.

But like all fintech startups, Super Fierce requires mass product adoption to ensure the type of rapid growth required to convince investors to pay enough money for them...

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