Daewoong Pharmaceutical: Say pain!

Daewoong Pharmaceutical created the 'Say Pain!' picture book as an Augmentative and Alternative Communication (AAC), improving the medical environment in Indonesia by helping people with developmental disabilities express their symptoms to family and medical staff.

Summary

What could a pharmaceutical company do to help the medical minorities in Indonesia? In 2021, 42% of Indonesians with disabilities were reported to have difficulty accessing medical services. In particular, people with developmental disabilities often cannot receive proper treatment due to their communication barriers. Based on the idea that disabled people should not stay silent when they are in pain, Daewoong Pharmaceutical created 'Say Pain!'picture book as an AAC (Augmentative and Alternative Communication) solution for the developmentally disabled in Indonesia. This campaign contributed to improving the medical environment of disabled people who lack communication skills to receive...

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