SABRE Awards Africa 2023
Benchmarking the best PR work from across the globe.

Platinum
Be you. Period
Lil-Lets
Retroviral Digital Communications
South Africa
Lil-Lets increased online share of voice in South Africa by launching a campaign video featuring a local poet and menstrual health activists to show that every period is unique.

Diamond
Doing good is good for business
Shoprite
In-house
Africa
Shoprite Group utilised the COP27 agenda as part of its campaign in South Africa to uplift lives every day by pioneering access to the most affordable goods and services, creating economic opportunity and protecting our planet.

School feeding program
Lake Turkana Wind Power
Hill+Knowlton Nairobi
Kenya
The LTWP Wind Farm rolled out its primary school feeding programme in Kenya to distribute nutrient-heavy food to 60 primary schools and drive awareness and a call to action towards mitigating the ongoing drought crisis.

Sixty60 swindler
Checkers Sixty60
Retroviral Digital Communications
South Africa
Checkers dipped into streaming culture to power a TikTok-driven campaign that drove sales and resulted in the third-best day in the app’s history.

Reinvigorating a corporate narrative to drive investor engagement
Octodec Investments Limited
Instinctif Partners Johannesburg
South Africa
Octodec Investments Limited established a refreshed narrative around the business in South Africa that inspired trust and confidence to rebuild reputation, expand awareness and facilitate a better understanding of Octodec's investment case.
Gold
Africa’s business heroes
Jack Ma Foundation
APO Group Senegal
Africa
Africa celebrations
Mercy Ships
APO Group Senegal
Africa
#Savinglivesandlivelihoods
Mastercard Foundation
Engage BCW Nairobi
Africa
Bright sides
Nando's
Eclipse Communications Johannesburg
South Africa
Launch of Profitroom into South Africa
Profitroom
Tribeca Public Relations Johannesburg
South Africa
RGB – Boutey – Retourne, Nou Repran Li
Phoenix Beverages Group
Zethical Port Louis
Mauritius
500 tonnes light
Anglo American
M&C Saatchi London
United Kingdom
#YesWeKann
Terra and Alteo
Blast BCW Vacoas-Phoenix
Mauritius
Nigerian ladies in PR
MacArthur Foundation / Kogi Government
Image Merchants Promotion Abuja
Nigeria
Revival
Mumias Sugar Company
P&L Consulting Nairobi
Kenya
Qashqai launch
Nissan
Edelman Johannesburg / Edelman
South Africa
The power of a storyline to highlight existing products
Shoprite
KAMuses
South Africa
Anything for the taste
KFC
Ogilvy Johannesburg
South Africa
Bridging the digital chasm in Africa
Vodacom
WE Communications Johannesburg
Africa
Repurpose the surplus
Food Forward South Africa
Ogilvy Johannesburg
South Africa
#FerToBooster
Business Mauritius
Blast BCW Vacoas-Phoenix
Mauritius
Creators day
Meta
Clockwork Media Joannesburg
Africa
Season 2
Basketball Africa League
APO Group Senegal
Africa
Keep walking Africa top 30
Johnnie Walker and Trace
Publicis Groupe Johannesburg / Omnicom Media Group Cape Town / Celebity Services Africa Cape Town
Africa
Superfoods
Pantene
MSL Johannesburg
South Africa
Reimagining mental health
Investec Life
Razor PR Johannesburg / M&C Saatchi Johannesburg
South Africa
The more than water campaign
Coca-Cola
Ogilvy Johannesburg
South Africa
Everyone is welcome
KENA Health
Razor PR Johannesburg / M&C Saatchi Johannesburg
South Africa
Maltina teacher of the year
Nigerian Breweries
Integrated Indigo Lagos
Nigeria
Rick & Morty #WORMAGEDDON
Warner Bros. Discovery
BCW Johannesburg
South Africa
Common external tariff on Clinker
Bamburi Cement
P&L Consulting Nairobi
Kenya
KQ industrial action
Kenya Airways
Edelman Johannesburg
Kenya
Connected – Working together towards an inclusive, digital future
Vodacom
WE Communications Johannesburg
Africa
Gimme Summer that sho't left
South African Tourism
MSL Johannesburg
South Africa