SABRE Awards Africa 2023

Benchmarking the best PR work from across the globe.

Campaign image from Be you. Period

Platinum

Be you. Period

Brand
Lil-Lets
Agency
Retroviral Digital Communications
Country
South Africa

Lil-Lets increased online share of voice in South Africa by launching a campaign video featuring a local poet and menstrual health activists to show that every period is unique.

Campaign image from Doing good is good for business

Diamond

Doing good is good for business

Brand
Shoprite
Agency
In-house
Country
Africa

Shoprite Group utilised the COP27 agenda as part of its campaign in South Africa to uplift lives every day by pioneering access to the most affordable goods and services, creating economic opportunity and protecting our planet.

Campaign image from School feeding program

School feeding program

Brand
Lake Turkana Wind Power
Agency
Hill+Knowlton Nairobi
Country
Kenya

The LTWP Wind Farm rolled out its primary school feeding programme in Kenya to distribute nutrient-heavy food to 60 primary schools and drive awareness and a call to action towards mitigating the ongoing drought crisis.

Campaign image from Sixty60 swindler

Sixty60 swindler

Brand
Checkers Sixty60
Agency
Retroviral Digital Communications
Country
South Africa

Checkers dipped into streaming culture to power a TikTok-driven campaign that drove sales and resulted in the third-best day in the app’s history.

Image of building from Octodec Investments Limited

Reinvigorating a corporate narrative to drive investor engagement

Brand
Octodec Investments Limited
Agency
Instinctif Partners Johannesburg
Country
South Africa

Octodec Investments Limited established a refreshed narrative around the business in South Africa that inspired trust and confidence to rebuild reputation, expand awareness and facilitate a better understanding of Octodec's investment case.

Gold

Africa’s business heroes
Brand
Jack Ma Foundation
Agency
APO Group Senegal
Country
Africa
Africa celebrations
Brand
Mercy Ships
Agency
APO Group Senegal
Country
Africa
#Savinglivesandlivelihoods
Brand
Mastercard Foundation
Agency
Engage BCW Nairobi
Country
Africa
Bright sides
Brand
Nando's
Agency
Eclipse Communications Johannesburg
Country
South Africa
Launch of Profitroom into South Africa
Brand
Profitroom
Agency
Tribeca Public Relations Johannesburg
Country
South Africa
RGB – Boutey – Retourne, Nou Repran Li
Brand
Phoenix Beverages Group
Agency
Zethical Port Louis
Country
Mauritius
500 tonnes light
Brand
Anglo American
Agency
M&C Saatchi London
Country
United Kingdom
#YesWeKann
Brand
Terra and Alteo
Agency
Blast BCW Vacoas-Phoenix
Country
Mauritius
Nigerian ladies in PR
Brand
MacArthur Foundation / Kogi Government
Agency
Image Merchants Promotion Abuja
Country
Nigeria
Revival
Brand
Mumias Sugar Company
Agency
P&L Consulting Nairobi
Country
Kenya
Qashqai launch
Brand
Nissan
Agency
Edelman Johannesburg / Edelman
Country
South Africa
The power of a storyline to highlight existing products
Brand
Shoprite
Agency
KAMuses
Country
South Africa
Anything for the taste
Brand
KFC
Agency
Ogilvy Johannesburg
Country
South Africa
Bridging the digital chasm in Africa
Brand
Vodacom
Agency
WE Communications Johannesburg
Country
Africa
Repurpose the surplus
Brand
Food Forward South Africa
Agency
Ogilvy Johannesburg
Country
South Africa
#FerToBooster
Brand
Business Mauritius
Agency
Blast BCW Vacoas-Phoenix
Country
Mauritius
Creators day
Brand
Meta
Agency
Clockwork Media Joannesburg
Country
Africa
Season 2
Brand
Basketball Africa League
Agency
APO Group Senegal
Country
Africa
Keep walking Africa top 30
Brand
Johnnie Walker and Trace
Agency
Publicis Groupe Johannesburg / Omnicom Media Group Cape Town / Celebity Services Africa Cape Town
Country
Africa
Superfoods
Brand
Pantene
Agency
MSL Johannesburg
Country
South Africa
Reimagining mental health
Brand
Investec Life
Agency
Razor PR Johannesburg / M&C Saatchi Johannesburg
Country
South Africa
The more than water campaign
Brand
Coca-Cola
Agency
Ogilvy Johannesburg
Country
South Africa
Everyone is welcome
Brand
KENA Health
Agency
Razor PR Johannesburg / M&C Saatchi Johannesburg
Country
South Africa
Maltina teacher of the year
Brand
Nigerian Breweries
Agency
Integrated Indigo Lagos
Country
Nigeria
Rick & Morty #WORMAGEDDON
Brand
Warner Bros. Discovery
Agency
BCW Johannesburg
Country
South Africa
Common external tariff on Clinker
Brand
Bamburi Cement
Agency
P&L Consulting Nairobi
Country
Kenya
KQ industrial action
Brand
Kenya Airways
Agency
Edelman Johannesburg
Country
Kenya
Connected – Working together towards an inclusive, digital future
Brand
Vodacom
Agency
WE Communications Johannesburg
Country
Africa
Gimme Summer that sho't left
Brand
South African Tourism
Agency
MSL Johannesburg
Country
South Africa