Phoenix Beverages Group: RGB – Boutey – Retourne, Nou Repran Li

Phoenix Beverages Group innovated its existing consignment policies to facilitate the collection and recycling of Returnable Glass Bottles (RGB) in Mauritius through its PhoenixEarth initiative to level-up the existing RGB ecosystem and encourage people to return their used glass bottles.

Headline

In line with the global goals set as a Responsible Producer, Phoenix Beverages Group innovated its existing consignment policies to facilitate the collection and recycling of Returnable Glass Bottles (RGB) through PhoenixEarth Initiative, the sustainability pole of the Group.

Background

More than 500 000 tonnes of waste are produced in Mauritius each year, requiring an estimated MUR 1.5 billion to treat at the island's only waste disposal site, Mare Chicose.

Phoenix Beverages Group has an ongoing focus on minimising waste to landfill through their policy of "Reduce, Reuse & Recycle", which aligns with SDG 12 (Responsible Consumption and Production),...

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