Mumias Sugar Company: Revival

Mumias Sugar Company Ltd enlisted the help of P&L Consulting to draw up an issues and reputation plan in South Africa to shape the public's opinion on the allegations against them legally and in court.

Background Statement

P&L Consulting was in December 2021 retained by Mumias Sugar Company to offer Strategic Communications services. This was after Sarrai Group was announced as winners of a bidding process aimed at securing the lease for assets of Mumias Sugar Company and consequently the mandate to revive the collapsed sugar milling company for a period of 20 years.

Until the collapse, Mumias Sugar Company was regarded by many as Kenya's most successful sugar miller enjoying a market share of 60% and a production of 250,00 metric tonnes of the estimated 600,000 metric tonnes produced annually in Kenya. The main...

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