Food Forward South Africa: Repurpose the surplus

FoodForward SA launched #RepurposeTheSurplus on National Recycling Day to alert South Africans to the severity of food instability and raise awareness of FoodForward SA's role in the collection and redistribution of good, edible, and healthy food.

Executive Summary

The Challenge: In a country teetering on the edge of a food crisis, 10 million tons of quality, edible food is wasted annually. Our challenge was to educate the public about this surplus food, share the ways FoodForward SA (FFSA) can address food loss and insecurity through their innovative and inexpensive food banking solution, and achieve it with zero budget.

The Objective:Devise a powerful earned-media campaign that could alert South Africans to the severity of the food instability plaguing the country, while also leading the drive to implement and legislate a national Food Donations Policy....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands