Nissan: Qashqai launch

Nissan, a car manufacturer, launched a series of two-day events in South Africa to reclaim the Qashqai's space in the market as a key product, reintroduce itself to reclaim its pioneering status, and showcase the overall elevated quality, driving experience and new technologies.

From Japan to SA: The Qashqai's Prestige Launch Journey

The Nissan Qashqai has dominated South African local vehicle markets for more than a decade, meaning that the bar keeps getting set higher when a new model is launched.

In September 2022, Edelman Africa was tasked with introducing the all-new, segment defining third generation Nissan Qashqai in South Africa. This meant supporting Nissan SA with PR launch activities to reinforce the brand as a leader in the segment and build excitement for one of the country's favourite crossover experiences.

Creative solution/strategic approach

We needed to ensure the launch event lived up...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands