Meta: Creators day

Meta brought its Creator Day workshop to life to educate influencers and content creators on Reels best practice, provide creative tips, offer inspiration and guidance, and land positive media coverage to show how Meta was deeply invested in Africa's creative industry.

Introduction

To raise awareness of the power of Reels, Meta asked us to bring their Creator Day workshop to life. The event needed to highlight the tech giant's continued commitment to the African creative industry and position Reels as a critical tool for creators. Our task? To pull off a high-end two-part function that was chic, informative, and most importantly, Instagrammable. We envisioned a space that would celebrate stories of African creativity and inspire South Africa's top influencers to get out there and make the most of Reels.

Objectives

The aim of the workshop was to educate influencers and content...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands