WARC Awards for Effectiveness: Instant Impact
Instant Impact
This category rewards short-term campaigns (with a duration of six months or less) that led directly to a sales increase. The judges will seek robust proof that the campaign directly drove sales.
2021 Judges
A judging panel of industry experts, chaired by Dhiren Amin, Chief Marketing Officer, Asia, The Kraft Heinz Company, will be reading the entries.
Special Awards
Creative Catalyst Award
Rewarding a tactical idea that complemented more long-term brand activity and showed a demonstrable sales spike.
Original Promotional Idea
For a campaign that deployed an original promotional mechanic.
Data-Driven Impact
For how data-led insight helped achieve short-term results.
