Flutwein: #Flutwein - Our Worst Vintage

Daniel Koller

Flutwein, a crowdfunded campaign in Germany, increased donations and awareness about flooding and the Ahr Valley in Germany by bottling and selling a wine that was made in the region.

Campaign details

Brand: Flutwein Brand owner: Ahr Wine Region Entrant company: Seven.One AdFactoryMarket: Germany Sector: Wines Media channels: Direct marketing, Outdoor, Out-of-home, Television & Connected TV, Websites & microsites, Online video, Social media, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

Our main task was to make financial support (donations) available for those affected by the flood catastrophe and sustainably strengthen the awareness of Ahr Valley as a wine region.

As for changing consumer behaviour: we had to activate as many people as possible...

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