The WARC Awards 2024
Strategic brilliance, effective impact
The WARC Awards for Effectiveness are back, bigger and better than ever. You can now win the ultimate accolade for marketing and strategic effectiveness in one of five regions. Gold regional winners automatically progress to compete for the Global Grands Prix, announced during Cannes Lions week. Enter once for a chance to win in your region and globally!
How the new Awards structure works
Enter in your region and compete for Bronze, Silver and Gold
All regional gold winners are elevated to the global championship
Global Grands Prix are awarded, celebrating the most effective campaigns in the world
Key dates for 2024 Entry
Open for entries
Regional winners announced
Grand Prix awards at Cannes
What you need to know before entry
Step 1: Get the entry pack
Download the Entry Pack which contains all the information you need to enter the Awards – from details on categories and what judges are looking for, to an entry template and full rules for entering.
Step 2: Submit your entry
When you are ready to upload your entry, click on Enter the Awards. You'll be taken through to the LIONS portal where you can register and upload your entry, as well as submit supporting images and video content.
Early-bird (until 12 December)
WARC members: €416.25
(from 13 December until 6 February)
WARC members: €832.50
Learn from The Creative Effectiveness Ladder
This unique tool offers a new shared language of effectiveness for the marketing industry.
Each entry will be benchmarked against the WARC/LIONS Creative Effectiveness Ladder (and the B2B Effectiveness Ladder in the B2B category).
The Ladder ensures the awards are judged against a consistent and rigorous framework every year.
2024 Global Jury Chairs
Carolina Sandoval Villamil
APAC Jury Chair for Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth
CMO, MYOB, Australia
Dean brings over 25 years of experience in digital leadership roles, with a track record of successfully transforming businesses to deliver world-class customer experiences. Dean's commercial leadership has enabled him to excel in implementing customer growth strategies within complex environments. With a strong background in the payments, technology, travel, retail and loyalty sectors, Dean's extensive career spans local and international markets. Prior to joining MYOB in June 2023, Dean was Chief Customer Officer at THE ICONIC where he led both Product and Marketing for ANZ’s leading fashion & lifestyle e-commerce platform.
APAC Jury Chair for Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase and Use of Data
CEO, Wavemaker, APAC
A proven leader who has consistently delivered double digit ROI growth, Sindhuja has led the industry and region in digital excellence and pioneered critical new capabilities in consumer data and personalisation. Her ability to drive volume and build strong brands through standout consumer experiences is unique and unparalleled. As APAC CEO, Sindhuja drives the strategy and execution of how Wavemaker positively provokes growth for their clients and people around the region. She was recognized as Campaign Asia-Pacific Power List for three times in a row (2021, 2022 and 2023). Find Sindhuja on LinkedIn.
APAC Jury Chair for Strategic Thinking
CMO, Lenovo, APAC
Bhaskar is a passionate marketer with a zest for reinvigorating brands. As Chief Marketing Officer for Lenovo in Asia Pacific, he is responsible for expanding Lenovo’s brand footprint in the Asia Pacific region, and driving sales for the entire portfolio of PCs, mobiles, severs, tablets, smart devices and solutions and service offerings for Asia Pacific (comprising Japan, India, Hong Kong, Taiwan, Korea, Australia, New Zealand and Southeast Asia - ASEAN.)With more than 20 years of experience in sales and marketing, including 13 years at Cadbury India, Bhaskar’s diverse experience in marketing ranges across FMCG, consumer and B2B technology. Find Bhaskar on X: @bhaskar2666, and on LinkedIn.
Europe Jury Chair for Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact and Long-term Growth
Global Marketing Director, Essity GmbH, Global
Tanja believes in brand bravery, championing change and creative effectiveness. Her brand Libresse/Bodyform has received 400+ awards (incl. Cannes Lions Grand Prix, D&AD black pencil, WARC Grand Prix purpose effectiveness). In her current role, she disrupted the feminine care category forever with taboo-breaking campaigns #BloodNormal, Viva La Vulva, #WombStories and #periodsomnia that tackled toxic stereotypes around periods, vaginas and women’s bodies. Libresse is not only the fastest growing brands globally but is among the top five most creative brands in the world (WARC). Find Tanja on X: @saysTanjaG, and on LinkedIn.
Europe Jury Chair for Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase and Use of Data
Global Media Lead, Heineken, Global
Joost is an accomplished media and marketing strategist with a decade of experience. He has driven transformational projects for globally recognised brands like Heineken and Netflix, specialising in optimising media operations and steering global digital transformations. His leadership in programmatic marketing and innovative campaigns has earned him a reputation for delivering significant results. With a track record of strategic excellence, Joost is poised to continue shaping the future of media and marketing.
Europe Jury Chair for Strategic Thinking
Director, Brand Strategy, Expedia Group, UK
Kevin currently leads brand strategy across the Hotels.com and Vrbo brands at Expedia Group. He brings over a decade of experience of developing award-winning creative campaigns and brand positionings for brands ranging from Nestlé and LEGO to small start-ups. At the heart of all his work is a laser-like focus on creative effectiveness. Prior to joining Expedia, Kevin led Brand Strategy at LEGO, where he led their inaugural Creative Effectiveness programme, and secured the brand’s first ever effectiveness award.
LATAM Jury Chair for Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact and Long-term Growth
CMO, Mercado Libre, Uruguay
Sean has been the CMO of Mercado Libre since 2018 and Executive Vice President of Mercado Ads since 2022. Prior to this role, between 2012 and 2018 as the VP of Mercado Libre he was responsible for the Marketplace business unit throughout the region, looking after the marketing, sales, product management and country operations teams. Before joining the Mercado Libre, Sean worked in the UK as Marketing Director for Twinings, the traditional English tea brand, and held various positions at PepsiCo, his last position being Marketing Director for Quaker and Tropicana. Find Sean on LinkedIn.
CAROLINA SANDOVAL VILLAMIL
LATAM Jury Chair for Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase and Use of Data
Media Director, Haleon, EMEA & LATAM
Carolina is currently Media Director for the Repeatable Growth Model process for Europe, Middle East, Africa and LATAM markets. In this role, she ensures business growth plans that will deliver increased net sales to a specific category/country through better media & creative plans. She is obsessed with data-driven marketing, digital transformations, audience-based decision making and finding effective and efficient ways to grow the brands. Current key brands: Panadol, Advil, Centrum, Sensodyne, Corega, Voltaren, Theraflu amongst others.
LATAM Jury Chair for Strategic Thinking
CMO, Ambev, Brazil
Dani is a seasoned marketing professional with over 15 years of experience in brand building and has worked on brands both big and small, craft and mainstream, Brazilian and international. Part of Anheuser-Busch InBev since 2008, Dani has worked in Brazil, Europe and New York's Global Office, where he was responsible for Creative & Capabilities. Serving as Ambev's CMO since 2020, he has led the creative transformation of the company, which has resulted in Ambev becoming the most awarded Brazilian company in Cannes in 21-22, and Effie's Advertiser of the year for the first time in 2022. Find Dani on Instagram: @waks85 and on LinkedIn.
MEA Jury Chair for Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact and Long-term Growth
CMO, Telkom, South Africa
With over 20 years experience in IT and marketing, Gugu is as passionate about developing respectable brands as she is about facilitating diversity in the creative industry. A firm believer in enabling inclusive opportunities, Gugu embraces and drives impactful change initiatives, and lends her marketing skills on a pro-bono basis to several charity organisations as a Board Director. Under her stewardship, the Telkom brand has made the incredible rise to being the third-largest telecommunications company in South Africa, and she was voted the Sunday Times Gen Next Coolest Brand by the youth segment for three years running. Find Gugu on Instagram: @geeu_lindy, and on LinkedIn.
MEA Jury Chair for Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase and Use of Data
Executive Director of Marketing and Communication, UAE Government Media Office, UAE
Khaled AlShehhi is an innovative marketing leader who has made significant contributions to advertising and marketing in the MENA region. His strategies have garnered over 220 secured international awards. A prominent member of the Global CMO Growth Council, he was honored with the 2022 World Media Award and named Dubai Lynx 2023's Advertising Person of the Year. Khaled has been featured in the Arabian Business’ 2021 Power List of individuals shaping the Middle East's future. His insights on government creativity make him a notable industry speaker. Find Khaled on Instagram: @KhaledRALShehhi, on X: @KhaledALShehhi, and on LinkedIn.
MEA Jury Chair for Strategic Thinking
CMO, Absa Kenya PLC, Kenya
Carolyne is passionate about Africa and believes that we can all achieve our full potential if we stay hungry, positive and creative. She is an astute and experienced marketing professional with more than 20 years’ experience in blue chip organisations across various industries - FMCG, Beverage, Telco, Fintech & Banking working on global, regional, and local brands in several markets across Sub-Saharan Africa. She believes that the role of a brand, business or organisation is not to extract value but to do well by doing good and leave their customers and communities better than they found them.
North America Jury Chair for Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact and Long-term Growth
CMO, Autodesk, USA
At Autodesk, Dara sets the strategy and goals to build the brand and market the product portfolio. She oversees the worldwide marketing, brand, communications, demand generation, and education business teams. A veteran Chief Marketing Officer, Dara was previously the Global Head of Marketing, Communications & Membership at Peloton, CMO of Carbon and the CMO of GE Business Innovations & GE Ventures. A champion of public health, women’s issues and diversity initiatives, Dara is the chair of the board of the Public Health Institute (PHI). She also serves on the board of Robinhood. Find Dara on Instagram: @daratreseder, and on LinkedIn.
North America Jury Chair for Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase and Use of Data
EVP, Strategic Planning & Commercial Impact, NBCUniversal, USA
In his role at NBCUniversal, Yusuf leads a team of researchers, data strategists and analysts who focus on insights-driven storytelling to reach audiences and drive business results for marketers in every category. With over 25 years in the business, both in London and New York, Yusuf has also led strategy at VMLY&R and McCann New York. He has also had previous stints at DDB London, JWT New York and Naked Communications. Yusuf’s work has been recognized by the IPA, Effies, the Jay Chiat Awards, Cannes and the Marketing Effectiveness Awards. Find Yusuf on LinkedIn.
North America Jury Chair for Strategic Thinking
CMO, Kruger Products Inc., Canada
Susan is an award-winning, senior executive with over two decades of experience leading brands at Kruger Products, PepsiCo and Coca-Cola. Recognized as an industry expert, she’s built strong brands through her creative and insightful approach. Prior to Kruger Products, Susan was the global senior director of marketing for the Doritos, Cheetos and Sunbites portfolios. Her work and leadership have garnered awards such as Cassies, Cannes Lions and Effies in addition to various accolades including Canadian Marketer of the Year, Strategy Marketer of the Year and Star Women of Grocery. Find Susan on Instagram: @susanlirving, X: @SusanIrving5 and LinkedIn.