Examples of the best entries from The WARC Awards, highlighting a campaign from 7-Eleven by Dentsu Creative New York

The WARC Awards 2024

Strategic brilliance, effective impact

The WARC Awards

The WARC Awards for Effectiveness are back, bigger and better than ever. The juries have now reviewed all the entries to our ultimate accolade for marketing and strategic effectiveness across five regions. Gold regional winners automatically progress to compete for the Global Grands Prix, celebrated during Cannes Lions week. Entries for 2025 open in September 2024.

in association with LIONS

How the entry process works

Step 1: Get the entry pack

Download the Entry Pack which contains all the information you need to enter the Awards – from details on categories and what judges are looking for, to an entry template and full rules for entering.

Step 2: Submit your entry

When you are ready to upload your entry, click on Enter the Awards. You'll be taken through to the LIONS portal where you can register and upload your entry, as well as submit supporting images and video content.

Entry fees:

Early-bird (until 12 December)
WARC members: €416.25
Non-members: €555

Standard rate
(from 13 December until 6 February)

WARC members: €832.50
Non-members: €1110

Still image of the Creative Effectiveness Ladder

Learn from The Creative Effectiveness Ladder

This unique tool offers a new shared language of effectiveness for the marketing industry.

Each entry will be benchmarked against the WARC/LIONS Creative Effectiveness Ladder (and the B2B Effectiveness Ladder in the B2B category).

The Ladder ensures the awards are judged against a consistent and rigorous framework every year.

How the new Awards structure works

Stage 1

Enter in your region and compete for Bronze, Silver and Gold

Stage 2

All regional gold winners are elevated to the global championship

Stage 3

Global Grands Prix are awarded, celebrating the most effective campaigns in the world

2024 Global Jury Chairs

Top tips

WARC Awards for Effectiveness 2023 Grand Prix Reports
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Our commitment to sustainability

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Our commitment to diversity, equality and inclusion

Any questions?

If you are interested in nominating yourself or a colleague for judging or just have general enquiries please contact:

Headshot of John Bizzell

John Bizzell Awards Lead