
The WARC Awards 2024
Strategic brilliance, effective impact
The WARC Awards for Effectiveness are back, bigger and better than ever. You can now win the ultimate accolade for marketing and strategic effectiveness in one of five regions. Gold regional winners automatically progress to compete for the Global Grands Prix, announced during Cannes Lions week. Enter once for a chance to win in your region and globally!
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Enter today!
How the new Awards structure works
Stage 1
Enter in your region and compete for Bronze, Silver and Gold
Stage 2
All regional gold winners are elevated to the global championship
Stage 3
Global Grands Prix are awarded, celebrating the most effective campaigns in the world
Key dates for 2024 Entry
24 October
Open for entries
12 December
Early-bird deadline
6 February
Final deadline
14 May
Shortlists announced
20 May
Regional winners announced
June
Grand Prix awards at Cannes
What you need to know before entry
Step 1: Get the entry pack
Download the Entry Pack which contains all the information you need to enter the Awards – from details on categories and what judges are looking for, to an entry template and full rules for entering.
Step 2: Submit your entry
When you are ready to upload your entry, click on Enter the Awards. You'll be taken through to the LIONS portal where you can register and upload your entry, as well as submit supporting images and video content.
Entry fees:
Early-bird (until 12 December)
WARC members: €416.25
Non-members: €555
Standard rate
(from 13 December until 6 February)
WARC members: €832.50
Non-members: €1110
Learn from The Creative Effectiveness Ladder
This unique tool offers a new shared language of effectiveness for the marketing industry.
Each entry will be benchmarked against the WARC/LIONS Creative Effectiveness Ladder (and the B2B Effectiveness Ladder in the B2B category).
The Ladder ensures the awards are judged against a consistent and rigorous framework every year.
2024 Global Jury Chairs
Any questions?
If you are interested in nominating yourself or a colleague for judging or just have general enquiries please contact:

John Bizzell Awards Lead