Examples of the best entries from The WARC Awards, highlighting a campaign from Vanish by Havas

The WARC Awards 2024

Strategic brilliance, effective impact

The WARC Awards

The winners of the WARC Awards for Effectiveness 2024 have been announced. The juries have awarded our ultimate accolade for marketing and strategic effectiveness to 92 campaigns across five regions. See the Grands Prix announced below, or select a region below that to see the winners/shortlists for the region.

in association with LIONS

See the 2024 Grand Prix winners

The Effectiveness Show - part one

Amy Rodgers (Head of Content, WARC Creative) and John Bizzell (WARC Awards Lead) reveal the 2024 Grand Prix winners and why the judges chose them.

The Effectiveness Show - part two

John Bizzell (WARC Awards Lead) meets some of the 2024 Grand Prix winners at WARC's VIP reception, held at the Contagious villa during Cannes Lions week.

Key dates

3 September

2025 awards open for entries

16 October

First deadline (fee increase)

13 November

Second deadline (fee increase)

11 December

Final deadline

The Creative Effectiveness Ladder, with ascending steps, linked by increasing commercial impact: 1 Influential Idea. 2 Behaviour breakthrough. 3 Sales spike. 4 Brand builder. 5 Commercial triumph. 6 Enduring icon

Learn from The Creative Effectiveness Ladder

This unique tool offers a new shared language of effectiveness for the marketing industry.

Each entry will be benchmarked against the WARC/LIONS Creative Effectiveness Ladder (and the B2B Effectiveness Ladder in the B2B category).

The Ladder ensures the awards are judged against a consistent and rigorous framework every year.

How the new Awards structure works

Stage 1

Enter in your region and compete for Bronze, Silver and Gold

Stage 2

All regional gold winners are elevated to the global championship

Stage 3

Global Grands Prix are awarded, celebrating the most effective campaigns in the world

2024 Global Jury Chairs

Illustration of a sand timer with the Earth in the top section and green pooled in the bottom

Our commitment to sustainability

Illustration of layered multicoloured faces

Our commitment to diversity, equality and inclusion

Any questions?

If you are interested in nominating yourself or a colleague for judging or just have general enquiries please contact:

Headshot of John Bizzell

John Bizzell Awards Lead