WARC Awards for Effectiveness

A Global Marketing Effectiveness Benchmark like no other

in association with LIONS

Entry Pack Enter the Awards

About the Awards

After a successful first year, the WARC Awards for Effectiveness are back to shine a light on greatness, give you feedback and share the learnings to help drive your business and the industry forward.

Delivered in association with LIONS, these are the first awards to be built and benchmarked on the consistent, global language of the Effectiveness Code and judged using the Creative Effectiveness Ladder.

New for 2022: campaigns in the Business-to-Business category will be judged against the new B2B Effectiveness Ladder.

Entrants that reach shortlist stage or higher will also receive feedback from jurors about their work, using the relevant Ladder as a reference point.

Our awards are global and open to all, the process to enter is straightforward and we’ve waived the entry fee, too.

The deadline for entries is 2 March 2022. We will not be able to grant any extensions.

Each category will be judged by a high-calibre panel, including senior marketers from some of the world’s biggest brands and top agency professionals and specialists from around the globe.

For each category the juries will award Grand Prix, Gold, Silver and Bronze accolades. The winners will be announced at Cannes Lions 2022.

For inspiration, please read The Creative Effectiveness Ladder and the The B2B Effectiveness Code White Paper.

Your entry: what you need to know. Please download the Entry Pack above, which contains all the information you need to enter the Awards – from details on categories and what judges are looking for, to an entry template and full rules for entering. When you are ready to upload your entry, click on Enter the Awards. You'll be taken through to the LIONS portal where you can register and upload your entry, as well as submit supporting images and video content.

2022 Jury Chairs

Learn from the 2021 winners

Key Dates 2022

Call for entries

The WARC Awards for Effectiveness are now open for entries

18 November 2021
Jury announcements

Three panels per week

19 – 26 January 2022

No extensions will be granted

2 March 2022

Three categories per week will be announced

1 – 8 June 2022

During Cannes Lions

June 2022

Our commitment to diversity, equality and inclusion

WARC is a proud Ally of the Unstereotype Alliance. Led by UN Women, this global alliance of industry leaders believes creativity can drive positive societal change by eradicating harmful gender-based stereotypes. Across all our Awards, we champion inclusive, empowering and forward-thinking ideas, and provide guidance to our juries on how to identify damaging content.

The Creative Effectiveness Ladder

A unique tool that offers a new shared language for the marketing industry.

Every shortlisted entry will receive feedback on how they’ve performed on the WARC/LIONS Creative Effectiveness Ladder so that you can drive your business forward.