New York Lottery: $1 Million Lucky Dogs

Emily Brown, Billy LePage

New York Lottery (NYL), a state-operated lottery, increased ticket sales while appealing to pet parents in New York, USA.

Campaign details

Brand: New York Lottery Brand owner: The New York State Gaming Commission Entrant company: McCannIdea creation: McCann New York Market: United States Sector: Lotteries, casinos, gambling Media channels: Online video, Word of mouth, Influencers, KOLs, Competitions & contests, Print - general, Mobile & apps, Merchandise & free gifts, Direct marketing, Outdoor, Out-of-home, Radio & audio, Online display, Websites & microsites, Social mediaBudget: 5 - 10 million

Executive summary

$1 Million Lucky Dogs was a first-of-its-kind New York Lottery experience brought to life...

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