McDonald's Australia: Deals so distracting they were un-skippable

Fran Clayton, Tobi Fukushima, Chase Lewis

McDonald's, a QSR, launched the biggest value campaign of the year, 30 Days 30 Deals, in Australia to achieve an organic reach of 2.6m, improve consumer sentiment, drive conversion and increase sales.

Campaign details

Brand: McDonald's Brand owner: McDonald's Entrant company: DDBIdea creation: DDB Sydney Market: Australia Sector: Restaurants & takeaways Media channels: Online video, Packaging & design, Radio & audio, Sales promotion, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

Summertime in Australia is a sea of advertising, particularly amongst QSR’s positioning to be Aussies’ summer go-to. For Macca’s biggest deals campaign of the year, ‘30 Days 30 Deals’, we knew we could out-shout (aka outspend) the competition around “Great Value”. But how...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands