Campaign details
Brand: Heinz Brand owner: Kraft Heinz Company Entrant company: Wunderman ThompsonIdea creation: Carat London Market: United Kingdom Sector: Convenience, readymade Media channels: Outdoor, Out-of-home, Point-of-purchase, In-store, Television & Connected TV, Social mediaBudget: 1 - 3 million
Executive summary
Heinz is an iconic brand. It has been a tomato sauces world leader for 150 years, without producing a tomato pasta sauce before in the UK. When it came to pasta sauces, Heinz was late, ridiculously late.
To offset the long...