Campaign details
Brand: Miller Lite Brand owner: Molson Coors Group Entrant company: ALMA DDBIdea creation: Edelman New York Market: United States Sector: Beer & cider Media channels: Online video, Social media, Word of mouth, Influencers, KOLs, Packaging & design, Mobile & apps, Outdoor, Out-of-home, Public relations, Radio & audio, Websites & micrositesBudget: 500k - 1 million
Executive summary
Beernaments proved that while brands may face barriers beyond their control, they can still carve a space for themselves by thinking beyond the boundaries of their...