WARC Awards for Effectiveness: 2023 Instant Impact Judges
Global Marketing ROI Director and Media Lead, Consumer Product Division, L'Oréal
Vasileios has been Global Director for Marketing ROI and Media for L’Oréal’s Consumer Product Division since September 2017 and is based in their head office in Paris, France. He has designed a global ROI measurement programme for key markets and categories, as well as strategic beauty engagement touchpoints. Prior to the global role, Vasileios ran Marketing Effectiveness for L’Oréal UK for four years and has also worked for Mediacom, Millward Brown Optimor and Ninah Consulting (Zenith Optimedia).
Senior Partner, Strategy & Effectiveness, Asia, Ogilvy Asia
Benoit is an award-winning strategic leader and impact investor, and currently serves as a Senior Partner, Strategy & Effectiveness with Ogilvy Asia. Previously regional CSO of Ogilvy Asia, Benoit specialises in brand strategy and sustainability, building a track record in leading brand transformations in Europe, Asia and globally. At the heart of his approach is a belief that brands grow by innovating to be active parts of the solution and create shared value for all their stakeholders.
Strategic Director, Springbok Group
Tomas is passionate about things that combine creativity and efficiency. That’s why he enjoys his job as Strategy Director at Springbok Group – a leading international brandtech agency. Before Springbok, he gained strategic experience at LDV United and Ogilvy. He has won a Gold WARC Awards for Effectiveness (2022 – Sustained Growth category) as well as nine Belgian Effies and five EuroEffies. Tomas is also a four-time EuroEffie judge and a two-time Global Effie judge.
CEO Leo Burnett, South Asia & Chairman BBH India, Leo Burnett
Dheeraj leads five businesses for the Publicis Groupe in India and South Asia. Dheeraj set the vision for Leo Burnett to be India’s No.1 new-age agency in 2018. In the last four years, Leo Burnett has transitioned from being a mid-tier agency to a top-tier agency and has featured in Fast Company’s list of Top 20 World Changing Ideas, twice in a row. Dheeraj has helped shape the journey of many brands, including PepsiCo, Spotify and Amazon.
Jose 'Pepe' Gorbea
Head of Brands & Sustainability Innovation, HP Graphic Arts
With 24 years of experience in creativity, marketing, sustainability, technology and innovation, Pepe is a passionate leader, well-established speaker, marketing professor and expert in revitalising brands through purpose, consumer co-creation and sustainability. Pepe has proven that consumer-centric campaigns deliver outstanding results. From iconic confectionery brands to farming communities in the Italian mountains, Pepe’s strategic counsel has been the foundation for branding success all over the world. Most recently, he created consumer-centric frameworks for brands that want to drive positive sustainable behaviour change via personalisation and sustainability.
Chief Growth Officer, Ogilvy China; President, Ogilvy Beijing, Ogilvy
Angel brings over 20 years of experience in digital marketing and brand strategy, leveraging her strong entrepreneurial mindset to help global and local clients drive growth and impact. In 2000, she joined OgilvyOne, establishing her digital marketing and CRM expertise for the next 13 years before founding her own business School in 2013. In October 2021, Angel returned to Ogilvy as the Chief Growth Officer for Ogilvy China.
Chief Marketing Officer, Telkom
An award-winning marketing professional experienced in developing impactful communication for brands in ICT, telecommunications and financial services, Gugu is as passionate about brands as she is about championing her teams. With over 20 years’ experience, Gugu has grown and led some of South Africa’s beloved brands. A firm believer in enabling inclusive opportunities for the marginalised and less privileged, she lends her marketing skills on a pro-bono basis to several charity organisations as a Board Director.
Head of Investment groupM Colombia, GroupM
Geovanna is a specialist in digital marketing and movie making in Spain, with a professional degree in communications. She has extended knowledge of massive and direct marketing which she has gained through experiences, innovation and strategic planning of brands in the on and offline world. She was added to the Advertising Age annual list of Women to Watch. This list highlights women who have made significant contributions to the marketing and advertising professions in recent years.
Regional Head of Strategy MENAT, FP7 McCann
Mario is an award-winning strategist with over 20 years’ experience in helping some of the world’s biggest companies grow. In that time he has worked with brands such as Mastercard, GM, General Mills, adidas, Nestlé CPW and Arla. He firmly believes that strategic and creative effectiveness comes from listening more and talking less. As FP7McCann’s Regional Head of Strategy, he is responsible for leading a diverse strategy team across the MENAT region, building a culture of effectiveness, driving the strategic agenda, and nurturing next-generation talent.
CSO Havas Creative Group, Havas
Olly joined Host in 2003 as Planning Director and helped it grow to become Australia’s biggest independent creative agency before becoming part of Havas in 2019. Olly is responsible for the entirety of the strategic output of the Havas Creative Group across Host/Havas, One Green Bean, and Red Havas. The strategic work he has driven in that time has been awarded at all major national and international levels including the Account Planning Group Grand Prix and Cannes Creative Strategy.