Campaign details
Brand: Income Insurance Brand owner: Income Insurance Entrant company: The Gap People PTE LTDIdea creation: Gap People Singapore Market: Singapore Sector: Insurance Media channels: Social media, Email marketing, Online displayBudget: Up to 500k
Executive summary
Termlife solitaire – Shifting the category narrative from death to “end of life”.
How does a no.5 player in life insurance with 1/4th the distribution strength of competition grow its product sales by 228%?
- By changing the customer segment – From the unfortunate beneficiary to the emotionally...