Mastercard: Helping the people who serve you the best experience is priceless

Carolina Mejia, Jessica Nuñez, Ernest Riba

Credit card brand Mastercard grew preference in the gastronomy sector in Colombia by expanding its Priceless platform with the creation of a scholarship programme for restaurant waiting staff, promoted on social media and traffic app Waze.

Campaign details

Brand: Mastercard Brand owner: Mastercard Entrant company: Wunderman ThompsonIdea creation: Carat Bogota Market: Colombia Sector: Credit cards & loans Media channels: Events & experiential, Direct marketing, Public relations, Programmatic display, Word of mouth, Influencers, KOLs, Mobile & appsBudget: Up to 500k

Executive summary

Restaurants are one of the most important points of sale for credit cards in Colombia, and waiters are the main influencers of the choices customers make at the table. However, with several brands trying to get their attention, and...

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