Tubi: Interface Interruption

Ed Gunn

Tubi, a streaming platform, captured the US' attention during the Super Bowl with a disruptive ad that led to it becoming the eight most viewed streaming service in the country.

Campaign details

Brand: Tubi Brand owner: Fox Corporation Entrant company: Mischief @ No Fixed AddressIdea creation: Mischief @ No Fixed Address New York Market: United States Sector: TV channels, services, programmes Media channels: Television & Connected TV, Mobile & appsBudget: Up to 500k

Executive summary

Tubi was a third-tier streaming service, with ambitions of being a first-tier. But Tubi had a problem; nobody knew who it was.

This was a problem both for drawing viewers to the network as well as bringing advertisers whose...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands