La SPA, La Société Protectrice Des Animaux: Adopt A Mod

Ugo Medioni

Animal protection NGO La SPA grew engagement among younger audiences and increased cat adoptions in France by hijacking the video game Stray to show the reality of a stray cat's life.

Campaign details

Brand: La SPA Brand owner: La SPA Entrant company: Havas PlayIdea creation: Havas Play Paris Market: France Sector: Charities & voluntary organisations Media channels: Livestreaming, Websites & microsites, Social mediaBudget: Up to 500k

Executive summary

Every year in France, 11,000 cats are abandoned and struggle to survive. [1] La SPA, the main French animal protection NGO, wanted to address the younger generations about this problem – people La SPA doesn’t reach through its traditional TV and social media campaigns.

Stray,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands