Campaign details
Brand: Wendy's Brand owner: Wendy's Company Entrant company: McCannIdea creation: McCann Toronto Market: Canada Sector: Restaurants & takeaways Media channels: Outdoor, Out-of-home, Sponsorship - event, Property, Online video, Social media, Word of mouth, Influencers, KOLs, Product sampling Budget: No budget
Executive summary
Our plan was to show just how difficult it was to enjoy French Toast on-the-go, and then how easy it becomes with Wendy’s new Homestyle French Toast Sticks.
So, we created French Toast Guy. He went where no breakfast...