WARC Reports

Exclusive, in-depth analysis of trends in effective marketing and advertising

Effective Innovation Report

Effective Innovation Report

September 2018
Lessons from the 2018 WARC Awards

Cannes Analysis

Cannes Analysis

August 2018
Insights from the 2018 Cannes Creative Effectiveness winners

Future of Strategy

The Future of Strategy

July 2018
A global survey report on the outlook for planning and strategy

WARC 100 analysis

WARC 100 Analysis

April 2018
Lessons from the best marketing campaigns of the year

Media Strategy Report

Media Strategy Report

April 2018
Insights from the WARC Media Awards

Brand Purpose Report

Brand Purpose Report

January 2018
Lessons from the purpose category of the 2017 WARC Awards

Content Strategy Report

Content Strategy Report

January 2018
Lessons from the content category of the 2017 WARC Awards

WARC Toolkit 2018

Toolkit 2018

December 2017
How brands can respond to the year's biggest challenges

Social Strategy Report

Social Strategy Report

November 2017
Lessons from the social category of the 2017 WARC Awards

Asian Strategy Report

Asian Strategy Report

November 2017
Insights from the WARC Prize for Asian Strategy 2017

MENA Strategy Report

MENA Strategy Report

October 2017
Lessons from the WARC Prize for MENA Strategy 2017

IPA Effectiveness Awards analysis

IPA Effectiveness Awards analysis

February 2017
Insights from the winning campaigns

A Practitioner's Guide to Customer Acquisition

A Guide to Customer Acquisition

January 2016
Getting and keeping new customers for your brand

The Programmatic Primer

Programmatic Primer

July 2015
A marketer's guide to the online advertising ecosystem