Spotlight: EMEA
About this series
The WARC Spotlight EMEA series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.
Latest Spotlight: How brands can shift the sustainability conversation
Helps close the intention-action gap and provide brands with practical insights for effective sustainability communications. Deep-dive into:
- How to create impactful environmental advertising
- European consumers' motivations and barriers for more sustainable living
- A framework for businesses' sustainable transformation
Deep-dives
Focus on my world to change the world
Author Mark McGinn
Company Edelman
The Greenprint: An actionable guide to impactful environmental advertising
Author Chiara Manco
Company System1
Sustainability or sustainable living? Bridging the intention-action gap
Author Pietro Leone
Company Lens Marketing
Defining sustainability and why sustainable transformation is crucial for business success
Author Rania Laing
Company Purposeful Innovators
Brands face hard truths on sustainability
Author Ananda Roy
Company Circana
Waste not, want not: How fighting food waste can unlock brand growth
Author Alex Lewis
Company Revolt
More Spotlights
September 2023
Celebrates some of the brilliant brain power from the region and showcases new research into advertising effectiveness
The impact of the Ukraine War, one year on
March 2023
Looks at the impact for consumers and shares advice for marketers a year after the conflict began
