The WARC Guide to customer retention
The full deep-dive deck into rethinking B2B marketing is exclusively available to WARC subscribers.
This WARC Guide provides a summary of new thinking and best practice on customer retention, including:
- Why it matters
- The customer acquisition vs retention debate
- Retention in a post-COVID world
- The future of loyalty programmes
WARC Talks
How to build a successful customer lifetime value program
This webinar is exclusively available to WARC subscribers.
Kantar's Moises Cohen and Elizabeth Thomas share practical advice on building future-fit CLV models which boost customer retention and build deeper relationships.
Moises Cohen and Elizabeth Thomas
Tuesday 18th May, 5pm BST | 12pm EST | 9am PST
Contributing articles
Effective brand growth: Acquisition or retention?
Authors Dr Kelly Vaughan and Alicia Barker
Company Ehrenberg-Bass Institute for Marketing Science
Search strategies for customer retention on e-commerce platforms
Author Danny Silverman
Company Spotlight By Ascential
Are subscription services really the holy grail of e-commerce?
Author Danny Silverman
Company Spotlight By Ascential
Emerging consumer behaviours reshape retention in Asia
Author Greg Paull
Company R3 Asia
Key questions for customer relationships in a post-Covid world
Author Martin Hayward
Company Freelance
Customer retention with social media communities
Author Matthew Nolan
Company Mindshare China
How to build a successful customer lifetime value program
Authors Moises Cohen and Elizabeth Thomas
Company Kantar Customer Analytics
Future-proof customer loyalty programmes by driving redemptions
Author Natasha van der Pas
Company Wunderman Thompson
Author Q&A
With Dr Kelly Vaughan, Senior Marketing Scientist, and Alicia Barker, Marketing Scientist, Ehrenberg-Bass Institute for Marketing Science.
The WARC Guide playlist
The complete WARC Guide playlist of Q&As with expert authors.
