The WARC Guide to cross-media effects
The full deep-dive deck is exclusively available to WARC subscribers only.
This WARC Guide provides a summary of new thinking and best practice on cross-media effects, including:
- Understanding cross-channel effects
- The range of cross-media combinations
- Interplay between video channels
- The future of cross-media measurement
Contributing articles
Google research examines how linear TV and streaming video drive core metrics for Burger King
Author Maya Yegorova
Company WARC
How multi-platform campaigns drive reach and improve brand metrics
Author Maya Yegorova
Company WARC
Virtual ID-based cross-media measurement looks to close the gap in measuring reach and frequency
Author Maya Yegorova
Company WARC
How to measure the multi-device journey in the era of ‘Good Growth’
Authors Preeti Mascarenhas and Kirsty Toomer
Company Mindshare
Insights on navigating the ever-changing media landscape with confidence
Author Gonca Bubani
Company Kantar
How the public screen strengthens the private screen: Why cross-media works
Authors Felicity J. Bigelow, Victoria Parsons and Brian R. Hill
Company Neuro-Insight and JCDecaux
How the global search for cross-media measurement is progressing in the UK
Author Tom George
Company Origin
Integrating gaming into the cross-media mix
Author Cary Tilds
Company Frameplay
How brands are creating synergy between offline and online in China
Author Lauren Cadman
Company L’Atelier China
Connecting the dots across streaming, native and search ads
Author Lindsay Pullins
Company Roku
