The WARC Guide to conscious media investment
The full deep-dive deck into conscious media investment is exclusively available to WARC subscribers.
This WARC Guide provides a summary of new thinking and best practice on conscious media investment, including:
- How to be a responsible advertiser
- How conscious media supports diversity and inclusion
- Leveraging trusted marketplaces
- Investors demanding more action
WARC Talks
How conscious media investment supports diversity and inclusion
Jerry Daykin, EMEA Senior Media Director at GSK, Isabel Massey, Global Media Director at Diageo and Pia Oberoi, Senior Advisor on Migration and Human Rights for the United Nations, look at how media investment decisions have real world impact and how advertisers can change the narrative by investing in quality journalism.
Jerry Daykin, Pia Oberoi and Isabelle Massey
Wednesday 29th September, 10am GMT
Contributing articles
Conscious media investment: The moral and commercial imperative
Author Jake Dubbins and Harriet Kingaby
Company The Conscious Advertising Network
Advertising, but at what cost?
Author Danny Stone
Company Antisemitism Policy Trust
Advertisers have a critical role to play in demonetising disinformation
Author Clare Melford
Company The Global Disinformation Index
Hate speech online has real-world consequences
Author Hilary Watson
Company Glitch
Misleading metrics: How disinformation networks fake audiences
Author Chloe Colliver
Company Institute for Strategic Dialogue
How conscious advertisers can help make hate unprofitable – and protect high quality journalism
Author Richard Wilson
Company Stop Funding Hate
Advertisers must ensure their media investment does not support climate disinformation
Author Ivan Cheung
Company European Climate Foundation
Planning for inclusion: A media case for conscious advertising
Authors Christopher Kenna, Chris Ladd, Francesca Leronni and Martin Radford
Companies Brand Advance / Nationwide Building Society / Ebiquity
Telling stories about advertising and human rights
Author Dr Pia Oberoi
Company United Nations Human Rights Office
How big tech, advertisers and regulators must work together to combat climate change denial
Author David Puttnam
Company Atticus Education
Lowering costs and increasing click-throughs: NewsGuard’s IPG partnership proves brands can advertise more efficiently by avoiding misinformation sites – and supporting legitimate news
Author Veena McCoole
Company NewsGuard
How HMD Global combats adversarial narratives by investing in responsible media
Author Ruchira Jaitly
Company HMD Global
Unpacking the tensions in media: Ensuring advertising supports inclusion
Authors Isabel Massey and Jerry Daykin
Companies Diageo / GSK Consumer Healthcare
Can responsible media investing be operationalized?
Authors Krystal Olivieri and Belinda J. Smith
Companies GroupM / m/SIX
Back to the future: How quality media can save advertising
Author Matt Rivitz
Company NOBL
How becoming more diverse, inclusive and responsible is helping The Sun remain relevant
Authors Dominic Carter and Shelley Bishton
Company News UK
How, and why, brands like O2 are making conscious media investment choices
Author Tina Fegent
Company Freelance
How Havas is helping advertisers deliver on their sustainability goals
Author Ben Downing
Company Havas Media Group
Author Q&As
With Belinda Smith, CEO, Americas, M/SIX
With Clare Melford, Co-Founder & Exec Director, The Global Disinformation Index.
With Ruchira Jaitly, Head of Marketing, HMD India.
The WARC Guide playlist
The complete WARC Guide playlist of Q&As with expert authors.
