Spotlight: US





About this series

The WARC Spotlight US series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.

Latest spotlight: How consumers are wrestling with 2021's uncertainties

Insight into US consumer behavior during an uncertain year, shaped by COVID-19 and economic challenges. Deep-dive into:

  • How a complex recovery is taking shape
  • The link between voting, vaccine hesitancy and shopping behavior
  • New trends that could be here to stay

Read the full introduction

More spotlights

Media strategies for a shifting US landscape

How the pandemic has changed US healthcare marketing

May 2021
Understand the impact of COVID-19 pandemic on US healthcare marketing

Media strategies for a shifting US landscape

Media strategies for a shifting US landscape

March 2021
Learn to understand all the moving parts

Marketing in a polarized nation

Marketing in a polarized nation

January 2021
Taking a stand without causing division