Spotlight: Australia





About this series

The WARC Spotlight Australia series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.

Latest spotlight: Health and wellness

Australian consumers are looking for products and services that feel like they are a good choice, good value for money and also good for the environment. Deep-dive into:

  • Factoring wellness into your brand
  • Using pet ownership
  • How to expand the movement
  • Contributing meaningfully to the conversation

Read the full introduction

Consumer sentiment analysis

This report analyses data from ongoing surveys of Australian consumers, provided by GWI.

It covers the regularity of lifestyle activities, what Australians consider important in life and how good people are at talking about mental health.

Read the data report

More spotlights

Technology and trust

Digital experiences

January 2021
Being memorable in a digital age

Technology and trust

Technology and trust

February 2020
Use of data and online consumer relationships