About this series
The WARC Spotlight Australia series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.
Latest spotlight: Digital experiences
Smooth, speedy digital experiences are now expected by Australian consumers, meaning that brands must find ways to be truly memorable in order to stand out. Deep-dive into:
- Learning to listen and be memorable
- How not to be afraid of strategic friction
- Thinking like upstart brands
Author Tanvi Singh
Author Mette Breith
Authors Sarah Cajelot, Joel Molinari, Emma Lester and Eloise Liley
Author Alison Tiling
Brand in action interviews
Consumer sentiment analysis
This report analyses data from ongoing surveys of Australian consumers, provided by GWI. It covers consumer purchase behaviours, and their expectations of brands and the experiences they provide.