Spotlight: Australia
About this series
The WARC Spotlight Australia series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.
Latest Spotlight: Redefining sustainable value in Australia

Examines why “perfect is the enemy of the good” in a brand’s sustainability journey. Deep-dive into:
- Conscious consumption
- Delivering impact through system thinking
- Sustainability as a source of value creation
Deep-dives
Sustainability: From “A noble crusade” to “A bit better every day”
Author Toby Harrison
Company Ogilvy Network ANZ
Greener from Down Under: Innovative ways to make buying green desirable
Author Phil Hwang
Company SGK
Creating sustainable value through system thinking
Author Lee Simpson
Company whiteGREY Australia
More Spotlights
March 2023
Adapting to regulatory changes
September 2022
Evolving the industry's understanding
August 2021
Examining the shift from DIY to DIFM
April 2021
Expanding the movement
January 2021
Being memorable in a digital age
February 2020
Use of data and online consumer relationships