Spotlight: Canada
About this series
The WARC Spotlight Canada series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.
Latest Spotlight: Themes that will influence marketing
Themes and trends from the Canadian market for 2022. Deep-dive into:
- Heritage, purpose and identity
- Planning for privacy regulations
- Collaborating with market competitors
Deep-dives
A look ahead at advertising in Canada in 2022
Author Laura Main
Company Quantcast
Harry Rosen’s Trinh Tham on keeping Harry Rosen relevant to a younger generation and a pandemic-changed marketplace
Author Trinh Tham
Company Harry Rosen
Somewhere over the rainbow: Marketing to the LGBTQIA+ community
Authors Kyle Simons and Wahn Yoon
Company One Method and BBR Toronto
How Canadian brands are preparing for a cookie-less, privacy-changed world
Author Sonia Carreno
Company IAB-Canada
Broadcaster collaboration on common industry ad segments provides advertisers with targeting at scale
Author Catherine MacLeod
Company thinktv
The power of purpose: How a focus on social purpose is delivering transformational brand and commercial impact
Author Lisa Mack
Company TELUS
Canada by the data: Its population, ad spend, media consumption, and DEI
