Spotlight: Southeast Asia

About this series

The WARC Spotlight Southeast Asia series tackles a timely industry topic, drawing perspectives from six key markets (Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines). It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts with first-hand knowledge of the market in focus, offering current on-ground insights to what’s working or developing.

Latest Spotlight: Gamevertising

Looks at the immense potential that the region’s gaming universe holds for brands. Deep dive into:

  • The diversity of the audience base
  • Understanding spend propensity
  • Being useful and not disruptive

Read the full introduction

More Spotlights

Mental health cover

Consumer anxiety and mental health

April 2023
Explores the changing notion of health and well-being in Asia


Multicultural marketing

October 2022
Using the melting pot diversity of Southeast Asia


E-wallet marketing

August 2022
Explores the proliferation of e-wallets in Southeast Asia

Conscious consumerism

Conscious consumerism

June 2022
Balancing sustainability and rising consumerism

Mobile gaming

Social commerce

September 2021
Taking the conversation with consumers further

Mobile gaming

Mobile gaming

July 2021
How marketers can level up their strategy for mobile games

Dark social

Dark social

May 2021
Working with the dark side of social


Brand partnerships

March 2021
Changing playing fields after COVID-19


Philippines: Marketing to community

November 2020
Building connections with new tribes

Rural Marketing

Thailand: Domestic marketing

September 2020
Resetting marketing strategy in Thailand


Indonesia: Digital youth

April 2020
Building brand loyalty with the diverse youth