Spotlight: Southeast Asia

About this series

The WARC Spotlight Southeast Asia series tackles a timely industry topic, drawing perspectives from six key markets (Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines). It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts with first-hand knowledge of the market in focus, offering current on-ground insights to what’s working or developing.

Latest spotlight: Brand partnerships

How has COVID-19 changed the playing field for brand partnerships? Deep-dive into:

  • Brand discovery remaining a fragmented process
  • Taking an open and long-term approach
  • How brands can do more with partnerships

Consumer sentiment analysis

This report analyses data from ongoing surveys of Southeast Asian consumers, provided by GWI and covering brand discovery, touching on brand interactions and brand research, and potentially feeding into strategies for brand partnerships.

More spotlights


Philippines: Marketing to community

November 2020
Building connections with new tribes

Rural Marketing

Thailand: Domestic marketing

September 2020
Resetting marketing strategy in Thailand


Indonesia: Digital youth

April 2020
Building brand loyalty with the diverse youth