Spotlight: Brazil
About this series
The WARC Spotlight Brazil series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.
Latest Spotlight: How Brazil's consumers are responding to volatile times
Explores the theme of Brazilian optimism, despite volatility. Deep-dive into:
- World Cup optimism
- Getting involved in politics
- Dealing with consumers spending less
Deep-dives
iugu’s Renato Ribeiro on how Brazil continues to open up its economy, and the role financial services play in making that happen
Author Renato Ribeiro
Company iugu
Budget-conscious, stressed out, Brazilian consumers require brands to take new approaches
Author Mirela Dufrayer
Company WGSN
To deal with uncertain times, Brazilians are embracing nostalgia, supporting local brands, and being more careful about what they buy
Author Daniele Lazzarotto
Company Cordão
I believe that we will win: How brands can successfully tap into Brazil's World Cup optimism
Author Felipe Soalheiro
Company Effect Sport São Paulo and SportBiz Consulting
The brighter side of “cancel culture”: Its ability to construct real connections between brands and people
AuthorS Chimene Demski, Luiza Monteiro, Gabriela Soares, Camila Massari, Felipe Pádua, Rafael Salgado, and Gabriel Azevedo Lopes
Company Talent Marcel
Brands and political positioning in a polarized Brazil
Authors Gisele Bambace, Amanda Agostini and Fernando Ribeiro
Company GUT
Brazil by the data: Its population, ad spend, media consumption and consumer behavior
Company WARC and GWI
More Spotlights
A close look at LATAM's largest market
August 2021
A deep dive into Brazilian trends
