Spotlight: APAC

About this series

The WARC Spotlight APAC series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.

Latest Spotlight: Social commerce

Looks at the growth of social commerce and how the region is driving and innovating it. Deep dive into:

  • Common misconceptions
  • What local and global brands can learn
  • How social commerce is maturing

Read the full introduction