Spotlight: APAC
About this series
The WARC Spotlight APAC series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.
Latest Spotlight: Social commerce
Looks at the growth of social commerce and how the region is driving and innovating it. Deep dive into:
- Common misconceptions
- What local and global brands can learn
- How social commerce is maturing
Deep-dives
Conversational commerce in SEA: Basics, key dynamics and opportunities for brands
Author Simon Torring
Company Cube Asia
Live selling in SEA: Basics, key dynamics and opportunities for brands
Author Simon Torring
Company Cube Asia
How Asian brands can make social commerce part of their omniretail mix
Author Josh Gallagher
Company EssenceMediacom
Just another form of retail: What brands get wrong about live commerce
Author Fionn Hyndman
Company Stickler
How to unlock the potential of conversational commerce for growth in SEA
Author Manasa Harikar
Company Mindshare
How to set yourself up for success in live selling
Author Manasa Harikar
Company Mindshare
Learning from China: What Asia can learn from how social commerce is enabling digital transformation
Author Aurelien Rigart
Company ITC
Unlocking the power of live commerce: Harnessing WeChat's potential in China's booming market
Author Aurelien Rigart
Company ITC
Line platform primer: Understanding the potential of chat commerce in Thailand and beyond
Author Amandeep Singh
Company VMLY&R
How AI and chatbots are accelerating conversational commerce in India
Author Krishna Chandaluri
Company Publicis Groupe India
Chat commerce: An emerging trend in e-commerce to convert conversations into conversions
Author Alan Chan
Company Omnichat
Live commerce in Indonesia: How brands can leverage livestream shopping
Author ARai Falihah
Company Ipsos Strategy3
