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t: +1 202 778 0680
e: americas@warc.com

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Singapore 068809
t: +65 3157 6200
e: asiapacific@warc.com

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London
W1T 3EU
United Kingdom
t: +44 (0)20 7467 8100
e: enquiries@warc.com
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Best Practice

How to understand mobile location marketing and engage opt-in consumers

Article • Ian James, WARC Best Practice, October 2018

Outlining the benefits of mobile location marketing and showing how organisations can deliver the mobile moments needed to win, serve, and retain digitally empowered customers that choose to opt-in to location marketing.
Are big brands really doomed? How big brands can adapt to the threat from small insurgents

Article • David Taylor, WARC Best Practice, October 2018

Explores insights from new research into the threat to big brands of attack by small 'insurgent' brands.
What we know about using emotion

Article • WARC Best Practice, September 2018

Setting out key insights on using emotion, arguing that it helps to build a brand and business, while also giving a sense of the debate on its impact and its relationship to rational persuasion.
How brands can effectively engage young consumers

Article • Joeri Van den Bergh, WARC Best Practice, June 2018

Discusses key characteristics that can help marketers prioritise strategies to bond with the up-and-coming consumer generations and outlines case studies from across the world of brands that are successfully connecting with NextGen consumers.
What we know about brand positioning

Article • WARC Best Practice, May 2018

Provides an overview of the complex topic of brand positioning, a marketing strategy that aims to make a brand occupy a distinct position, relative to competitor brands, in the mind of the consumer.
How digital channels can help build a brand

Article • Oliver Feldwick, WARC Best Practice, April 2018

Explains how digital channels, when used well, can play a fundamental and complementary role in brand building.