Spotlight: India





About this series

The WARC Spotlight India series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.

Latest spotlight: Brand activism

It's time for Indian brands to be bolder and take a stand for a cause. Deep-dive into:


  • How not to play too safe when supporting a cause
  • The physics of brand activism
  • The positive business impact of responsibility
  • Strategic frameworks for championing issues

Consumer sentiment analysis

This report analyses data from ongoing surveys of Indian consumers, provided by GWI and survey data from Ford Trends. It covers consumer interests, environmental concerns and consumer expectations of brands.


More spotlights

Global vs. local brands

Local vs. global brands

July 2020
Embracing local in India

Rural Marketing

Rural marketing

December 2019
Redefining rural marketing in India

Marketer's Toolkit 2021

Digital payments

October 2019
India’s digital payments future