Spotlight: India

About this series

The WARC Spotlight India series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.

Latest Spotlight: Decoding the Indian Gen Z

Looks at Gen Z's behaviours and habits, needs and preferences, and how brands and marketers can better engage them. Deep-dive into:

  • Individual expression in a collectivist society
  • Confidence in the generation
  • The focus on short-term spending

Read the full introduction

More Spotlights


India's path to global influence

December 2023
Looks at how the country stands on the brink of opportunities to yield significant influence at a global level.

Print media

Print media

September 2023
Asks why print media cannot be written off yet.

The Fintech Revolution

The Fintech Revolution

May 2023
Highlights the technology and innovations

Social media marketing

Social media marketing

February 2023
Social media in India

Quick Commerce

Green mobility

November 2022
Examines the opportunities and challenges

Quick Commerce

Quick commerce

August 2022
The sustainability of the 10-minute promise


Sustainability marketing in India

May 2022
What brands need to do


The Direct-to-Consumer (DTC) model

February 2022
Changing the way people shop


Diversity & inclusion in Indian advertising

November 2021
Being more inclusive

Rural marketing

Rural marketing post-COVID-19

August 2021
Optimism for the future

Influencer marketing

Influencer marketing

June 2021
Quality over numbers

E-commerce 2.0

E-commerce 2.0

April 2021
Leapfrog to the next level

Brand activism

Brand activism

February 2021
Taking a stand in India

Global vs. local brands

Local vs. global brands

July 2020
Embracing local in India

Rural Marketing

Rural marketing

December 2019
Redefining rural marketing in India

Marketer's Toolkit 2021

Digital payments

October 2019
India’s digital payments future