Spotlight: India





About this series

The WARC Spotlight India series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.

Latest spotlight: Diversity & inclusion in Indian advertising

Asks how Indian brands can be more inclusive in their communication and truly celebrate the diversity that India is known for. Deep-dive into:

  • Diversity and culture
  • Female-centric advertising
  • Moving beyond stereotypes

Read the full introduction

Consumer sentiment analysis

This report analyses data from ongoing surveys of Indian consumers, provided by GWI.

Read the data report

More spotlights

Rural marketing

Rural marketing post-COVID-19

August 2021
Optimism for the future

Influencer marketing

Influencer marketing

June 2021
Quality over numbers

E-commerce 2.0

E-commerce 2.0

April 2021
Leapfrog to the next level

Brand activism

Brand activism

February 2021
Taking a stand in India

Global vs. local brands

Local vs. global brands

July 2020
Embracing local in India

Rural Marketing

Rural marketing

December 2019
Redefining rural marketing in India

Marketer's Toolkit 2021

Digital payments

October 2019
India’s digital payments future