SABRE Awards Global

Benchmarking the best PR work from across the globe.

2021 winners

Lenovo: From the world's factory to the world's engine
Brand
Lenovo
Agency
BCW
Country
China
BBK Foundation: The last older person to die in loneliness
Brand
BBK Foundation
Agency
LLYC
Country
Spain
Velux: Lifetime Carbon Neutral
Brand
Velux
Agency
Ketchum
Country
Global
Jake's House: ASD – Rockin' the Spectrum
Brand
Jake's House
Agency
Edelman Public Relations
Country
Canada
Novartis: Dolor a Mis Espaldas
Brand
Novartis
Agency
Weber Shandwick / MRM / McCann
Country
Mexico
Lumos Nigeria: Touching Lives Through A Determined School Child - Dele Fathia
Brand
Lumos Nigeria
Agency
Modion Communications
Country
Nigeria
Uniteam Marine: Save our seafarers
Brand
Uniteam Marine
Agency
ERA Myanmar
Country
Myanmar
Bumble: Stand for safety
Brand
Bumble
Agency
Ruder Finn
Country
India
We Are In This Together: Anheuser-Busch Responds To COVID-19
Brand
Anheuser-Busch InBev
Agency
In-house
Country
United States
TietoEVRY: The Polite Type
Brand
TietoEVRY
Agency
TBWA/Helsinki
Country
Finland
Crayola: Colors of the World crayons
Brand
Crayola
Agency
Golin
Country
United States
Taiwan AIDS Society & Taiwan AIDS Nurses Association: U=U – decriminalizing people with HIV
Brand
Taiwan AIDS Society / Taiwan AIDS Nurses Association
Agency
Golin Taiwan
Country
Taiwan
Airbnb: Go Near – Celebrating Local Travel Only On Airbnb
Brand
Airbnb
Agency
Weber Shandwick New York / Verb New York / DKC New York
Country
United States
Shoprite: Corporate Image
Brand
Shoprite
Agency
In-house
Country
South Africa
#GroomTheirFuture with Gillette Barber Suraksha (Safety) Programme
Brand
Gillette
Agency
Genesis BCW
Country
India
Starbucks: #WhatsYourName
Brand
Starbucks
Agency
Edelman Public Relations
Country
United Kingdom
Coors Light: America Could Use a Beer
Brand
Coors
Agency
ICF Next
Country
United States
Felix: The Climate Store
Brand
Felix
Agency
Prime Weber Shandwick
Country
Sweden
City of Chicago: Boards of Change
Brand
City of Chicago
Agency
FCB / Current Marketing
Country
United States
Red Nose: Still six lives
Brand
Red Nose
Agency
Icon Agency
Country
Australia
Stavební spořitelna České spořitelny: The Protozoan Experiment
Brand
Burinka
Agency
AMI Communications
Country
Czech Republic
LinkedIn: #WeCanDoIt – International Women’s Day campaign
Brand
LinkedIn
Agency
VCCP
Country
Asia
Mucinex: Beat the Zombie Funk with Mucinex
Brand
Mucinex
Agency
Lippe Taylor
Country
United States
PepsiCo: Planet Love
Brand
PepsiCo
Agency
JeffreyGroup
Country
Latin America
Ubisoft: The world’s most beautiful gaming experience
Brand
Ubisoft Entertainment
Agency
PR-operatørene AS
Country
Norway
Avon: That’s my shade – the movement integrated communication strategy & plan
Brand
Avon
Agency
Zeno Group
Country
Brazil
SBB Swiss Federal Railways: Back to Business
Brand
SBB Swiss Federal Railways
Agency
Farner Consulting AG
Country
Switzerland
Penn State: Mask Up or Pack Up – Penn State's Response to the COVID-19 Pandemic
Brand
Penn State
Agency
MBooth New York / MBooth Health
Country
United States
Hertz Campers: How to avoid a crisis in a Jeep rooftop tent
Brand
Hertz
Agency
Corpcom
Country
Portugal
The National Commission on COVID-19 and Criminal Justice: Leading Criminal Justice Reform
Brand
The National Commission on COVID-19 and Criminal Justice
Agency
Kivvit
Country
United States
State Department for Housing and Urban Development: Kazi Mtaani
Brand
State Department for Housing and Urban Development
Agency
Oxygène Marketing Communication
Country
Kenya
Washington State Department of Health: COVID-19 Campaign
Brand
Washington State Department of Health
Agency
C+C
Country
United States
Essity: The Magic Triangle
Brand
Nuvenia
Agency
Omnicom PR Group
Country
Italy
Adobe: Reinvent Influencer Program When Adobe MAX 2020 Goes Virtual
Brand
Adobe
Agency
Golin
Country
United States
The New Georgia Project: Empowering a New Georgia
Brand
The New Georgia Project
Agency
Allison+Partners
Country
United States
Agree to Disagree: Jif Settles the Jif vs. Gif Debate
Brand
Jif
Agency
Zenith / Publicis New York / Publicis Media / MSL Group / Moxie
Country
United States