Amigo Loans: Helping Amigo Loans survive

Amigo Loans, a loans company, revived its company after bankruptcy by hiring a new team, using transparency to admit its shortfalls previously and launching a new media strategy presented to politicians, stakeholders and charities.

Helping Amigo Loans Survive

Lansons for Amigo Loans

Category

+ Crisis Management

+ Financial Services

+ United Kingdom (large budget)

Situation

Amigo Loans appointed Lansons in July 2021 when it seemed certain the company would not survive. It had many enemies and no friends. After listing on the London Stock Exchange in 2018 valued at £1.3billion, Amigo had lost 98% of its value. It was no longer allowed to lend to new customers and reckless lending to some of the poorest in society meant it owed so much in compensation claims that it was technically bankrupt. Amigo could only survive...

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