Gillette: The mustache that plays for everyone

Men's grooming brand Gillette ran a men's health campaign in Brazil during the 2022 World Cup that encouraged young men to take part in Movember to raise awareness and money for prostate cancer.

Overview

The World Cup is one of the biggest events on the planet and for the first time in history the event happened in November, coincidently, the same month of the Movember campaign. P&G Gillette, despite not being a sponsor, used it as a stage to talk about a subject that most men don't want to openly talk about: their mental and physical health.

The goal of our campaign was to put men's health squarely in the public eye and at the center of global conversation during The World Cup by asking the goalkeeper of the Brazilian national team,...

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