OYO Rooms: OYO for all

OYO, a hospitality company, launched a multifilm ad campaign in India to shift public impression to a brand that appeals to a variety of social groups, increase bookings from families, solo, business and leisure tourists, and democratise the hospitality sector by making it accessible to all individuals, regardless of means.

Background / Challenges

OYO has a diverse range of clientele, including families, solo, business, and leisure tourists. However, it's been perceived as the Tinder of hotel chains. It has the impression of being a destination for a young couple. OYO is seen as a pro-UMC (Unmarried Couples) brand that encourages promiscuity and premarital relationships. This narrative is so thoroughly ingrained in the brand that it is often referenced in popular culture, and it may occasionally be challenging to stand out and offer a unique value proposition to the customer in an overcrowded marketplace with so many OTAs accessible.

Objectives

OYO...

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